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Ongoing Maintenance (Shopify)

Course Content
Copyright Agreement
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UAMS Copyright Agreement
Use of Material
Website & E‑Commerce Basics
This module introduces learners to the core concepts behind websites and online stores. Students explore how websites work (domains, hosting, CMS vs hosted platforms) and gain a clear understanding of different website and e-commerce models. The module covers foundational platforms such as WordPress, WooCommerce, and Shopify, including their purpose, strengths, and common use cases. Learners also review essential setup concepts like site structure, navigation, basic SEO, and store functionality.
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How Websites Work (domains, hosting)
00:00
CMS vs Hosted Platforms
00:00
Intro to WordPress & Shopify
00:00
Types of Websites and Online Stores
00:00
Domains, Hosting & Setup
This module explains the foundational components required to launch a website or online store. Learners explore how domain names work, how web hosting stores and delivers website content, and the role of DNS in connecting the two. The module also introduces hosting types, setup considerations, and basic installation workflows for platforms like WordPress and Shopify. By the end of the module, learners can confidently choose a domain, understand hosting options, and complete the initial setup needed to get a website online.
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Choosing a Domain Name
00:00
Web Hosting Basics
00:00
Installing WordPress (local & live)
00:00
Creating a Shopify Account
00:00
WordPress Dashboard & Settings
This module introduces learners to the WordPress admin dashboard and its core settings. Students explore the layout of the dashboard, key menu areas, and the purpose of essential settings such as site title, permalinks, user roles, reading, and discussion options. The module emphasizes how proper configuration affects site usability, SEO, and security. By the end of the module, learners can confidently navigate the WordPress dashboard and configure settings to support a well-structured, functional website.
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WordPress Dashboard & Settings
00:00
WordPress Admin Overview
00:00
Pages, Posts, Media
00:00
Permalinks & User Roles
00:00
Themes & Customization
00:00
Block Editor vs Page Builders
00:00
Using Elementor in WordPress
00:00
Responsive Design Basics
00:00
Backups, Updates & Security
00:00
Shopify Platform Overview
This module introduces learners to Shopify as a leading hosted e-commerce platform. Students explore its key features, including store setup, themes, apps, and integrations, and understand how Shopify simplifies online selling for businesses of all sizes. By the end of the module, learners can explain Shopify’s functionality, identify its advantages, and determine when it is the right platform for an online store.
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Shopify Ecosystem
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Shopify vs WooCommerce
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Admin Dashboard Tour
00:00
Themes & Customization
00:00
Products & Collections
00:00
Navigation & Pages
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SEO for Shopify
00:00
Email & Social Selling
00:00
Analytics & Reporting
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Launch & Maintenance
This module guides learners through the final steps of preparing, launching, and maintaining an online store. Students explore pre-launch checklists, performance testing, ongoing updates, backups, security, and routine maintenance for both Shopify and WordPress sites. The module emphasizes best practices for keeping stores secure, fast, and operational post-launch. By the end of the module, learners can confidently launch a website or store and implement a consistent maintenance routine to ensure long-term stability and growth.
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Pre‑launch Checklists
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Performance Testing
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Ongoing Maintenance (Shopify)
Ongoing Maintenance (WordPress)
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Website Security & Account Protection
By the end of this lesson, learners will understand why website security matters, how accounts get hacked, and how to protect websites and online accounts using simple, everyday tools like strong passwords and Two-Factor Authentication (2FA).
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What Is Website Security?
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Common Website Security Threats
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Password Security Basics
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Two-Factor Authentication (2FA)
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Website-Level Security Tools
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Everyday Security Habits
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Website Learning Lab

Module Overview

This lesson focuses on ongoing maintenance tasks required to keep a Shopify store secure, fast, accurate, and profitable after launch. Learners will understand how regular upkeep prevents issues, improves customer experience, and supports long-term growth.

Learning Objectives

By the end of this lesson, learners will be able to:

  • Explain why ongoing maintenance is critical for e-commerce success

  • Perform routine Shopify store checks

  • Manage updates, apps, and integrations safely

  • Monitor performance, security, and data accuracy

  • Create a weekly and monthly maintenance routine

Lesson 1: Why Ongoing Maintenance Matters

Ongoing maintenance matters for websites because a website is not a “set it and forget it” asset—it requires regular updates and care to stay secure, functional, and effective. Continuous maintenance ensures that software, plugins, and themes are up to date, protecting the site from security vulnerabilities. It also helps fix broken links, improve performance, and keep content fresh, which enhances user experience and search engine rankings. Without ongoing maintenance, websites can become slow, unreliable, or unsafe, potentially driving visitors away and harming your brand’s reputation. Regular upkeep keeps your site running smoothly, safe from threats, and aligned with your business goals.

A Shopify store is not “set it and forget it.” Regular maintenance helps:

  • Prevent broken pages and checkout issues

  • Keep site speed and performance high

  • Maintain customer trust and security

  • Ensure accurate pricing, inventory, and content

Neglecting maintenance can lead to lost sales, poor SEO, and security risks.

Lesson 2: Daily & Weekly Maintenance Tasks

Daily Checks (Quick)

  • Review new orders and fulfill promptly

  • Check inventory levels

  • Respond to customer inquiries

  • Monitor failed payments or checkout issues

Weekly Tasks

  • Test checkout process

  • Review abandoned carts

  • Check shipping rates and tax calculations

  • Review app performance

Lesson 3: Monthly Maintenance Tasks

Store Content & Products

  • Update product descriptions and images

  • Remove out-of-stock or discontinued products

  • Refresh homepage promotions

Apps & Integrations

  • Update apps

  • Remove unused apps

  • Review app permissions

Performance & Speed

  • Run speed tests

  • Compress new images

  • Review theme performance

Lesson 4: Security & Backup Best Practices

Security

  • Enable two-factor authentication

  • Limit admin access by role

  • Review staff permissions regularly

Backups

  • Use a backup app (e.g., Rewind)

  • Schedule automatic backups

  • Test restore process occasionally

Lesson 5: Analytics & Optimization

What to Monitor

  • Sales trends

  • Conversion rates

  • Traffic sources

  • Top-performing products

Optimization Actions

  • Adjust pricing or promotions

  • Improve underperforming pages

  • Test new layouts or content

Lesson 6: Customer Experience Maintenance

  • Test contact forms and live chat

  • Review product reviews

  • Update FAQs and policies

  • Ensure mobile experience remains smooth

Common Maintenance Mistakes

  • Ignoring store performance

  • Letting apps pile up

  • Forgetting backups

  • Not testing checkout regularly

  • Failing to review analytics

Practical Activity

  • Create a weekly maintenance checklist

  • Perform a checkout test

  • Review installed apps and remove one unused app

  • Review last 30 days of analytics and note one improvement opportunity

Key Takeaways

  • Maintenance keeps your store secure, fast, and accurate

  • Small, regular checks prevent major problems

  • Analytics guide optimization decisions

  • A routine ensures long-term e-commerce success

Exercise Files
Printable Shopify Maintenance Checklist.pdf
Size: 17.69 KB
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