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Types of Websites and Online Stores

Course Content
Copyright Agreement
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UAMS Copyright Agreement
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Website & E‑Commerce Basics
This module introduces learners to the core concepts behind websites and online stores. Students explore how websites work (domains, hosting, CMS vs hosted platforms) and gain a clear understanding of different website and e-commerce models. The module covers foundational platforms such as WordPress, WooCommerce, and Shopify, including their purpose, strengths, and common use cases. Learners also review essential setup concepts like site structure, navigation, basic SEO, and store functionality.
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How Websites Work (domains, hosting)
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CMS vs Hosted Platforms
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Intro to WordPress & Shopify
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Types of Websites and Online Stores
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Domains, Hosting & Setup
This module explains the foundational components required to launch a website or online store. Learners explore how domain names work, how web hosting stores and delivers website content, and the role of DNS in connecting the two. The module also introduces hosting types, setup considerations, and basic installation workflows for platforms like WordPress and Shopify. By the end of the module, learners can confidently choose a domain, understand hosting options, and complete the initial setup needed to get a website online.
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Choosing a Domain Name
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Web Hosting Basics
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Installing WordPress (local & live)
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Creating a Shopify Account
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WordPress Dashboard & Settings
This module introduces learners to the WordPress admin dashboard and its core settings. Students explore the layout of the dashboard, key menu areas, and the purpose of essential settings such as site title, permalinks, user roles, reading, and discussion options. The module emphasizes how proper configuration affects site usability, SEO, and security. By the end of the module, learners can confidently navigate the WordPress dashboard and configure settings to support a well-structured, functional website.
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WordPress Dashboard & Settings
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WordPress Admin Overview
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Pages, Posts, Media
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Permalinks & User Roles
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Themes & Customization
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Block Editor vs Page Builders
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Using Elementor in WordPress
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Responsive Design Basics
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Backups, Updates & Security
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Shopify Platform Overview
This module introduces learners to Shopify as a leading hosted e-commerce platform. Students explore its key features, including store setup, themes, apps, and integrations, and understand how Shopify simplifies online selling for businesses of all sizes. By the end of the module, learners can explain Shopify’s functionality, identify its advantages, and determine when it is the right platform for an online store.
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Shopify Ecosystem
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Shopify vs WooCommerce
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Admin Dashboard Tour
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Themes & Customization
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Products & Collections
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Navigation & Pages
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SEO for Shopify
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Email & Social Selling
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Analytics & Reporting
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Launch & Maintenance
This module guides learners through the final steps of preparing, launching, and maintaining an online store. Students explore pre-launch checklists, performance testing, ongoing updates, backups, security, and routine maintenance for both Shopify and WordPress sites. The module emphasizes best practices for keeping stores secure, fast, and operational post-launch. By the end of the module, learners can confidently launch a website or store and implement a consistent maintenance routine to ensure long-term stability and growth.
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Pre‑launch Checklists
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Performance Testing
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Ongoing Maintenance (Shopify)
Ongoing Maintenance (WordPress)
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Website Security & Account Protection
By the end of this lesson, learners will understand why website security matters, how accounts get hacked, and how to protect websites and online accounts using simple, everyday tools like strong passwords and Two-Factor Authentication (2FA).
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What Is Website Security?
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Common Website Security Threats
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Password Security Basics
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Two-Factor Authentication (2FA)
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Website-Level Security Tools
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Everyday Security Habits
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Website Learning Lab

Module Overview

This lesson introduces learners to the different types of websites and online stores businesses can create. Understanding these types helps in selecting the right platform, design, and features to meet business goals.

Learning Objectives

By the end of this lesson, learners will be able to:

  • Identify the main types of websites and online stores

  • Understand the purpose of each type

  • Match business needs to website types

  • Avoid common mistakes when choosing a website type

Lesson 1: Informational Websites

Purpose: Share information about a business, organization, or individual.

Examples

  • Company websites

  • Portfolio websites

  • Blogs and personal websites

Key Features

  • Static pages (About, Services, Contact)

  • Blog section (optional)

  • Contact forms

Best For

  • Service-based businesses

  • Consultants

  • Professionals showcasing expertise

Lesson 2: E-commerce Websites

Purpose: Sell products or services online.

Examples

  • Online retail stores

  • Subscription services

  • Digital product platforms

Key Features

  • Product listings

  • Shopping cart and checkout

  • Payment gateway integration

  • Inventory management

Best For

  • Businesses selling physical or digital products

  • Subscription-based services

  • Entrepreneurs starting an online shop

Lesson 3: Membership Websites

Purpose: Offer restricted content to paying or registered members.

Examples

  • Online courses

  • Exclusive communities

  • Paid content websites

Key Features

  • User accounts and logins

  • Tiered access or subscription levels

  • Content management system

Best For

  • Coaches and educators

  • Content creators

  • Communities or clubs

Lesson 4: Portfolio Websites

Purpose: Showcase work, skills, or projects.

Examples

  • Designers, photographers, and artists

  • Freelancers and consultants

Key Features

  • Galleries and project pages

  • Testimonials or client logos

  • Contact forms

Best For

  • Creative professionals

  • Freelancers looking to attract clients

Lesson 5: Blog Websites

Purpose: Share news, insights, and articles.

Examples

  • Personal blogs

  • Business blogs

  • Niche content blogs

Key Features

  • Categories and tags

  • Search and archive functionality

  • Comment sections

Best For

  • Thought leadership

  • Content marketing

  • Audience engagement

Lesson 6: Hybrid Websites

Many modern websites combine multiple types.

Examples

  • E-commerce with blog (Shopify + Blog or WordPress + WooCommerce)

  • Membership + informational content

  • Portfolio + service offerings

Best Practices

  • Keep navigation clear

  • Prioritize primary business goal

  • Avoid clutter by balancing content types

Practical Activity

Have learners:

  • List your business type

  • Select the website type that matches your business goal

  • Sketch a simple homepage layout showing key sections

Key Takeaways

  • Different website types serve different purposes

  • Match website type to business goals

  • Hybrid websites can combine multiple functionalities

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